1. Who is the audience? What are their needs? What do i want them to do? how might they resist? Are there alternative positions i need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?
2. You don't want to undermine your persuasive message by using an inappropriate appeal by organizing your message in a way that seems unfamiliar or uncomfortable you your readers.
3. Emotional appeals are based on feelings and logical appeals are based on reason.
4. Analogy, induction, or deduction.
5. It is a tool used to organize your presentation into four phases: Attention, interest, desire, and action. It talks at audiences rather than with them and it focuses on one time events rather than long term relationships.
No comments:
Post a Comment