Pg. 63 - Audience Profile

Questions to consider:
1. Who is my audience?
2. What is my audience's general attitude toward my subject?
3. What does my audience need to know?

Question:
9. An advertisement for peanut butter. The audience is your potential customers, specifically those who like peanut butter. The audience most likely already likes peanut butter and would willingly buy. They would need to know the price, amount of peanut butter, and nutritional facts.
11. A cover letter sent alonng with your resume to a potential employer. The audience is the potential employer. They may be interested see what you have to say if they are trying to fill a position. They would need to know your qualifications, skills, background.